Last updated: August 4, 2026

This Privacy Policy describes how Alta Driving School (“Company,” “We,” “Us,” or “Our”) collects, uses, and discloses information when you use our website and services, and tells you about your privacy rights and how the law protects you.

We use your personal data to provide and improve our services. By using our website or contacting us by phone, email, or text message, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined under the following conditions. These definitions apply whether the terms appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

• Company (referred to as “the Company,” “We,” “Us,” or “Our”) refers to Alta Driving School, 1160 S State St Ste 100, Orem, Utah 84097.

• Service refers to the Website and any driving instruction, courses, or related services offered by the Company.

• Website refers to Alta Driving School, accessible from www.altadrivingschool.com.

• Personal Data is any information that relates to an identified or identifiable individual.

• Usage Data refers to data collected automatically, generated by use of the Service or from the Service infrastructure itself, such as the duration of a page visit.

• Device means any device that can access the Service, such as a computer, cellphone, or tablet.

• Service Provider means any company or individual who processes data on behalf of the Company, such as website hosts, payment processors, or scheduling software providers.

• You means the individual accessing or using the Service, or, in the case of a minor student, the parent or legal guardian accessing or using the Service on the student's behalf.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data. While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you, including:

• Name

• Email address

• Phone number

• Mailing address, city, state, and zip code

• Date of birth

• Driver's license or learner's permit number

• Payment information

• Usage Data

Usage Data. Usage Data is collected automatically and may include information such as your device's IP address, browser type and version, the pages of our Service you visit, the time and date of your visit, time spent on those pages, and other diagnostic data.

Payment Information. Any credit card or payment details you provide are processed through a secure, PCI-compliant payment gateway over an encrypted connection. We do not store your full payment card details on our own servers.

Cookies. Like most websites, we use cookies to store your website preferences. You may set your browser to refuse cookies, though some features of our website may not function properly as a result.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including scheduling driving lessons, courses, and related instruction.

• To manage your registration as a student, including verifying eligibility and required documentation.

• To process payments for lessons, packages, and courses.

• To contact you by email, phone call, SMS, or other electronic means regarding scheduling, lesson reminders, account updates, or service-related communications.

• To send you information about other services or promotions we offer, unless you have opted out.

• To respond to your inquiries and manage your requests.

• To comply with legal and regulatory requirements, including those related to driver education and licensing.

• To analyze usage trends and improve our website and services.

SMS/Text Messaging

If you provide a phone number and consent to receive text messages (for example, by submitting a contact form or enrolling in lessons), you agree to be contacted by Alta Driving School via SMS text message regarding scheduling, reminders, and related communications. This program may include appointment confirmations, lesson reminders, and account or service updates. Message frequency varies. Message and data rates may apply.

You may reply STOP at any time to opt out of further messages, or reply HELP for assistance. You may also contact us using the information below to opt out. Consent to receive text messages is not a condition of purchasing any goods or services from Alta Driving School.

We comply with the federal Telephone Consumer Protection Act (TCPA) and applicable wireless carrier requirements, including 10DLC (10-digit long code) registration and messaging guidelines, for all SMS communications. No mobile information, including text messaging originator opt-in data and consent, will be shared with third parties or affiliates for marketing or promotional purposes. Carriers are not liable for delayed or undelivered messages.

Sharing Your Personal Data

We may share your personal information in the following situations:

• With Service Providers: to process payments, host our website, manage scheduling, or otherwise support our operations. These providers only access information necessary to perform their function and are required to keep it confidential.

• For legal reasons: to comply with a legal obligation, protect the rights or property of the Company, investigate possible wrongdoing, or protect the safety of our students, staff, or the public.

• With your consent: for any other purpose disclosed to you and to which you agree.

• Business transfers: if the Company is involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction. We will provide notice before your data becomes subject to a different privacy policy.

We do not sell your personal information.

Retention of Your Personal Data

We retain your Personal Data only as long as necessary for the purposes described in this Privacy Policy, including to comply with legal, licensing, and record-keeping obligations related to driver education. Usage Data is generally retained for a shorter period unless needed for security or legal purposes.

Minors and Parental Consent

Many of our students are minors. Where a student is under 18 years of age, we collect and use their Personal Data with the involvement and consent of a parent or legal guardian, who is responsible for reviewing this Privacy Policy on the student's behalf. If you believe we have collected information from a minor without appropriate parental consent, please contact us using the information below so we can address it.

Delete Your Personal Data

You have the right to request that we delete or correct the Personal Data we have collected about you. Contact us using the information below to make this request. Please note that we may need to retain certain information where we have a legal or regulatory obligation to do so, such as records required for driver education compliance.

Security of Your Personal Data

The security of your Personal Data is important to us. While we use commercially reasonable measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Links to Other Websites

Our website may contain links to third-party websites not operated by us. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites. We encourage you to review the privacy policy of any site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and revising the “Last updated” date above. Your continued use of our website or services after any change constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By email: t3adriving@gmail.com

• By phone: (801) 717-6020 or (801) 770-0764

• By mail: Alta Driving School, 1160 S State St Ste 100, Orem, Utah 84097